What is the role of Public Relations, marketing homework help

What is the role of Public Relations, marketing homework help

Provide an example about how public relations (PR) principles apply with Starbuck

Write a 700 word paper in which you examine the following:

  • The multiple definitions of Public Relations.
  • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
    • How are they similar and how are they different?
    • How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.