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- Discuss the variety of ways product marketers attempt to brand and package their products.
- “Discuss your understanding of the differences between goods and services by explaining the impact of the attributes of Intangibility, Inseparability, Inconsistency [quality], and Inventory [perishability].For this discussion, also provide working definitions of each of the 4I’s of services.
- Demonstrate your understanding of the concept of innovation and the factors that impact the adoption, diffusion, and implementation of innovations. Discuss your understanding of the differences in the innovation process between goods and services.
- Finally discuss and define Brand Equity, what it means to a firm, how it is measured, and how to brand a product OR NOT and why.