Use APA format with scholarly articles, marketing homework help

Use APA format with scholarly articles, marketing homework help

Please answer the following question with a minimum of 150 – 250 word count. A cover page/title page is not needed. Use APA format with scholarly articles to support your answer, include in-text citations and a reference page. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Please use an additional scholarly article for the second reference, total of 2 references, the one I provided you and another from your research! No PLAGIARISM and let me know if you have any questions or concerns!

Define personal culture. Discuss your OWN personal culture.What are the core values of YOUR particular culture? Specifically, how do these core values affect your BEHAVIOR as a CONSUMER (in other words what do you purchase or not purchase due to your core values)? Generally are your core values collectivist or individualistic and why? Most importantly, what are the implications regarding cultures and core values for companies marketing products and services to consumers? Be specific and provide EXAMPLES. Include scholarly research on core values as they relate to consumer behavior.