strategy management, business and finance homework help

Please help me finish two questions.

No Plagiarize.

about 150 words for each question.

1 Discuss the importance and value to an organization for them to identify their internal strengths and weaknesses. How do they affect the organization’s core competencies, resources and strategic planning?

2 Do ethical practices affect a firm’s ability to develop a brand as a source of competitive advantage? If so, how does this happen? Can you think of brands that are a source of competitive advantage at least in part because of the firm’s ethical practices?