The goal of the 10- to 12-page Final Paper is to develop an actionable strategic plan that can be implemented in a real estate-related business. This Paper should include critical elements: Develop a mission and vision statement, Produce an environmental scan analysis, Conduct competitive advantage analysis, Analyze market segmentation, Prepare a financial analysis, Analyze internal controls, Recommend implementation strategies and Evaluate measurable outcomes. Paper Must develop the strategic plan with critical thought, using headings and spreadsheets as appropriate, to provide clarity and structure to the paper. Must use at least five sources appropriate to the development of a real estate-strategic plan.
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