Strategic Plan Part 1: New Product or Service

I am needing some assistance and help for my Business Integrated Topics course where I have to write a research paper on the following:

Write a 1,400- to 1,750-word paper, including an introduction and conclusion, in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. My selected business that I got assigned from my professor has to be on the “Rite Aid Corporation” and here are a couple of links below regarding the company:

“About Us” Retrieved from

“Core Values and Mission Statement” Retrieved from

Within the essay I have to include the following topics to write about:

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service. (Not sure what kind of new product or service to think up for this type of company since it is more of a pharmacy retail store, any ideas would be helpful since I am having a rough time thinking of a new product or service for this type of retail pharmacy corporation from browsing their web sites online).
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
  • Summarize how the vision, mission, and values guide the division’s strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Format your paper consistent with APA guidelines, include citations used within essay and web sites where you cite your sources on the reference page at the end.

Would appreciate if possible in getting a response in one day and thanks!