Sterling Marking Products Inc, Week 3 Discussion 1 help

NOT exceed 300 words

Read “Sterling Marking Products Inc,” Ivey #9A89G005

Revisit the Sterling Marking Products case. Would it be possible with the information given in the case to estimate the demand for embossers in any of the countries presented in the case? If yes, then discuss your estimates and how you arrived to them. If not, then what additional information do you need?

Further, what would you consider differently than Jan if you had a similar situation today and given the concepts introduced in the class this week?

To shorten the list of countries, consider only the following: Canada, United States, United Kingdom, Australia, France, Germany, Italy, and Japan.

Click the link below for the discussion rubric.