Format: Short essay
Length: Two or three pages including a reference page / double-spaced
Font size: 10 point
File type: MS Word
Citation style: APA
Read the attached research reports from Nielsen and discuss unique media usage trends that you think marketers should consider when their marketing campaigns target ethnic minorities. Choose one or two ethnic minority groups and discuss these groups’ unique media usage patterns. What are the unique patterns, how do these patterns differ from other demographic groups’ media usage, and why are these trends important?
(Your essay must have at least three references including the two research reports from Nielsen).