Sales promotion techniques, marketing homework help

Purpose: To investigate and present aspects of a selected group of sales promotion techniques. ( 2.5 to 3 pages long)

Sales promotion techniques you may choose from include: ( pick 1 techniques from below)

Sales Promotion Tools
advertising specialties	coupon (in-store)	mail sampling	product placement
aerial advertising	direct mail	merchandise allowances	professional influencer
bill-back allowances	directory advertising	mobile sampling	push money
billboard	door-to-door sampling	non monetary incentive programs for the trade (dealerships)	rebate
branded entertainment	e-mail	off-invoice allowances	sales force training
business gifts	electronic or mobile coupon	on-package sampling	short-term POP advertising
buzz marketing	event sponsorship	packaging	slotting fees
cause-related advertising	feature stories	peer influencer	sweepstakes
celebrity influencer	frequency programs	phone and gift cards	telemarketing
cinema advertising	green advertising	premiums	trade shows
contest	in-store sampling	press conferences	transit advertising
cooperative advertising	long-term POP advertising	press releases	trial offers
corporate advertising	magazine sampling	price-off deal	viral marketing

First, introduce your selected tool in the opening page (homepage). Provide a brief description of the purpose and its classification (e.g. sales promotion directed to consumers).
Next, provide an overview of the tool (scope and pricing, general guidelines of the tool use, comparative advantages and disadvantages to other similar tools, and list at least two examples or applications). Pictures and/or short videos would be great.
Lastly, provide a list of references. Please note the date is particularly relevant to the pricing information.

As a guide, follow the outline below.

Outline