Research paper of int. Marketing

Research paper of int. Marketing

Scenario: You are the marketing manager for Selfie, a self-driving car. The company manufactures various model of car (high end, middle ranged, and low end). You have been tasked to research possible locations for a new automobile dealership and the price range of the automobile to sell in that nation.

Step one: Research the two countries of Costa Rica and Bermuda. One possible source is to find the country’s fact book at www.cia.gov

Step two: Answer the questions

1. Costa Rica

a) Briefly provide an overview of the citizens of Costa Rica.

Type your answer in complete sentences and in paragraphs.

b) Briefly describe the greatest anticipated advantage of setting up an automobile dealership in Costa Rica.

Type your answer in complete sentences and in paragraphs.

c) Briefly describe the greatest anticipated risk to set up an automobile dealership in Costa Rica.

Type your answer in complete sentences and in paragraphs.

d) State the key challenge that you anticipate when hiring and training employees in Costa Rica. Then provide a brief explanation of why you chose that answer.

Type your answer in complete sentences and in paragraphs.

2. Bermuda

a) Briefly provide an overview of the citizen of Bermuda.

Type your answer in complete sentences and in paragraphs.

b) Briefly describe the greatest anticipated advantage of setting up an automobile dealership in Bermuda.

Type your answer in complete sentences and in paragraphs.

c) Briefly describe the greatest anticipates risk to set up an automobile dealership in Bermuda.

Type your answer in complete sentences and in paragraphs.

d) State the key challenge that you anticipate when hiring and training employees in Bermuda. Then provide a brief explanation of why you chose that answer.

Type your answer in complete sentences and in paragraphs.

3. State which country you will recommend: Costa Rica or Bermuda. Then briefly explain why you chose that nation.

Type your answer in complete sentences and in paragraphs.

4. State the type of product pricing strategy you will recommend to sell automobiles in that country. Ie. High end, middle range, low end. Then briefly explain why that pricing strategy would be the best strategy for that country.

Type your answer in complete sentences and in paragraphs.

5. Briefly describe the marketing strategy you will use to introduce Selfie to that chosen nation.

Type your answer in complete sentences and in paragraphs.