Read case # 4 “Sirius XM Satelite Radio Inc. in 2014: On track to Succeed after a Near-Death Experience?.” and perform the following analysis:
- How strong/medium/weak are the five competitive forces confronting Sirius XM? Perform the five forces analysis to support your answers.(50 pts)
- Construct the strategic group map of the industry. Is Sirius well positioned on the map? Why or Why not? (25 pts)
- What are the Key Success Factors in this industry? (25 pts)
Your assignment should include the following:
- a. Title page
- b. A table of content
- c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.
- d. The main body of the assignment should be 3 to 5 pages in length double-spaced. Use headings, sub-headings, bullets, etc. liberally for cleaner organization and a friendlier reading.