Public Relations efforts, proactive PR, and crisis management PR, assignment help

Please answer the following questions with a minimum of 200 – 300 word count total. A cover page/title page is not needed. Use APA format with scholarly articles to support your answer, include in-text citations and a reference page. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Please use additional scholarly articles for the other 2 references, total of 3 references, the one I provided you and 2 from your research! No PLAGIARISM and let me know if you have any questions or concerns! “Please review the attached file before proceeding”

Discuss the roles of PR within an organization? Select a company and research it paying particular attention to its public relations efforts. Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image. Then identify and describe the company’s crisis management PR. How have their PR specialists tried to put a good face on bad news? Be specific and provide EXAMPLES. Include scholarly research on the PR, proactive PR, and crisis management PR.