Privately email your instructor with project ideas and thoughts for your portfolio project options. In particular, choose a company to use for your marketing plan. Review the Portfolio Project Description and rubric in Week 8 and the Portfolio Project Milestone and rubric in Week 5.
Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:
- Executive summary
- Company overview
- Situational analysis
- Objectives or goals, usually according to strategic plan and focus
- STP (market/product/customer) analysis
- Marketing mix
- Financial projections
- Implementation plan
- Evaluation and control metrics
IMPORTANT NOTE: The company cannot be Apple or Samsung. This must also be a new concept and cannot be previously used work because the college uses the Turn It In system.