This is your marketing plan assignment. Pick a product and write a marketing plan as a General Manager or Marketing Manager of the business. You can choose any product or service. The goal is to define, explain, and apply the key course concepts: the 5Cs, STP, the 4Ps, and branding. Each of these concepts requires at least one well-written and well-thought out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.
Paper is to be a minimum of 8 pages, not counting the title page or reference page. Maximum paper is 10 pages. Paper is to have at least 5 references beyond the text book; two references MUST be from peer-reviewed sources. Please see the rubric for grading guidelines