Marketing Communication Discussion

Marketing Communication

“Buy This, Not That” Please respond to the following:

  • Watch the video below titled “Progressive” (4:26).
    • Click here to view the video if not appearing or playing correctly above.
  • Then, analyze the key factors in Progressive’s marketing communications strategy that contributed to influencing buyer behavior. Analyze the specific buyer behavior which the ad seeks to influence, and illustrate with examples from the ad to support your claim.

***This is a Discussion, NOT a paper. Need 2 strong paragraphs with 2 references.***