Marketing Communication Discussion, communications homework help

“Purple Cow”

Read Seth Godin’s 2003 article titled “In Praise of the Purple Cow”.
In Godin’s article, he discusses how ideas spread. Based on the logic explained in the article, describe how a product currently offered by your employer (or another organization with which you are familiar) could be improved from asking two (2) new questions; what would those two (2) new questions be?

***This is a discussion, NOT a paper. Need at least 2 references. ***