Market Research Report of the home health care industry in SWFL


This research report is intended for the owner of a struggling established home health care agency. The owner of this company needs to perform a market research and analysis of the home healthcare industry in Southwest Florida. Specifically within Lee county. The owner wants to determine what is the current profile of the top 10 home health agencies in Lee county, including two of its rivals Kindred at Home of Fort Myers, and Comfort Keepers of Fort Myers, and Lee Memorial (Lee Health) division of home care.

This is a scholarly research essay, and thus must be written in the 6th edition of the APA manual format.An must include the following headings: title, abstract, introduction, methods, discussion, and conclusion.

The essay should include a separate section with a heading for each of the 10 companies, with the following profile data (It could also be illustrated in a table format:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

*************************************Note: Willing to pay extra if the information is illustrated in a pictograph.

Thank you, and please let me know if you have any questions.