Market analysis of Australia Commonwealth Bank Credit Cards Service, assignment help

Market analysis of Australia Commonwealth Bank Credit Cards Service, assignment help

(Segmentation and Targeting)
(1) Describe the market segmentation variables evidenced in the company’s offerings (product/service) and explain how you determined this to be true. ?(800words)
(2) Provide a profile of the market segment at which you think it is targeted(that is, describe the characteristics of the target market) ?(400 words)
(3) Describe market targeting strategies (e.g., mass or differentiated or niche marketing) followed by your brand (400 words)