Kellogg module resources, Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg’s Cereal Sales Ever Return to Normal?

Review Chapter 1 and the Kellogg module resources, Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg’s Cereal Sales Ever Return to Normal?   Discuss the following for blue bell ice cream.  Remember to introduce your company/product idea first:

  • Background of the market
  • Competition
  • Industry trends
  • Overall market and key segments

APA Reference