internal and external analysis, marketing homework help
Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model. Due to the increased technological advancements in the world, one important service that General Electrics could introduce would be the development of their social media pages. This would enable them to interact more effectively with their customers and understand their needs. More importantly, the company should develop a Twitter page aimed at addressing the concerns of their customers. This service can allow customers to contact the company with their problems and specialists from different departments would be able to offer solutions. A department will be established, charged with the responsibility of handling all tweets and concerns that are brought about by their customers. Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model. Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table. • External forces and trends considerations: • Legal and regulatory > Global > Economic > Technological > Innovation > Social > Environmental > Competitive analysis > > Internal forces and trends considerations: > > Strategy > Structures > Processes and systems > Resources > Goals > Strategic capabilities > Culture > Technologies > Innovations > Intellectual property > Leadership > > Write a synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following: > > Identify economic, legal, and regulatory forces and trends. > Critique how well the organization adapts to change. > Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders. > > Identify issues and/or opportunities: > > Identify the major issues and/or opportunities that the company faces based on your analysis. > Generate a hypothesis surrounding each issue and research questions to use for conducting analysis. > Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.