increasingly knowledge-intensive age planning, Management Homework Help

since we live and work in an increasingly knowledge-intensive age, it is important for the project managers of today and even more so that those project managers of tomorrow have a thorough understanding as to how technology and innovation are essential for delivering value to their organizations serving as the project lead or project subject matter expert.

When we speak of technology and innovation, we immediately (and rightfully so, think of gizmos or software/hardware), so in your opinion, why would the sociological aspects of technology and work in project management be just as important (if not as important) as the technology itself?