Have the students submit a simple analysis of a well-known company that demonstrates these five concepts on a fairly consistent basis. You can use Apple Computers as an example:
Concept 1 – What is the applicability of buying an IPad?
Concept 2 – Does Apple effectively demonstrate how an IPad can be used in business, school, daily life, etc…?
Concept 3 – Think about the Mac vs. PC commercials… did they really convey what a Mac could do?
Concept 4 – Self-explanatory
Concept 5 – Think about a “Genius” store and the applicability to the market of Mac users.
Suggest that the students do not use Apple as the company used for the assignment.