Answer all of your case’s questions, elaborating with logic and examples. Always add value, from the textbook, news, personal experience, or all three. Indicate the case by citing the page number, but never rewrite the question; just start answering. Write at least 500 words (no minimum for replies, but do add value). If you fail to catch errors, you will lose points (post-edit your contribution if necessary). Plagiarism will cost many points.
Case Study 9-1 (Free Speech)
On the Saturday prior to the 2011 Super Bowl, the NFL Players Association sought to purchase broadcast time during a college all-star game to air a 30-second commercial. The commercial included photo shots of empty football stadiums and a padlocked gate with a voice-over saying “Let us play,” and “Let them play,” followed by the union’s president, Keven Mawae, saying, “We want to play.” The ad provided a Web site address where viewers could get more information about the labor dispute between NFL players and owners and urged viewers to sign a petition. The CBS College Sports Network refused to air the message because it was connect to labor negotiations. CBS is on the major networks that has a contractual agreement with the National Football Legaue to broadcast profession games.
1. Should the NFL Players’ Association be permitted to purchase ad time for the purpose of broadcasting a message seeking public support for its position during labor negotiations?
2. What do you think about the union strategy of attempting to communicate its position to the public through the use of television media? If permitted, would the strategy likely be successful from the union’s point of view?
3. Should NFL owners protest the union’s attempted use of the media to communicate its position directly to the public, should the owners prepare a commercial message of their own for possible broadcast, or should the owners say nothing and avoid the issue? Explain your rationale.