Discussion 200 words

  Advertising slogans

Choose an advertising slogan and explain the accompanying strategy. Post a link to a youtube video using the slogan.  One of my favorites is Dos Equis and ‘The Most Interesting Man in the World.”  Here is an example of a video, Stay thirsty my friends: 

Explain how the market is segmented and describe the target market for your chosen company/slogan.  Explain you the company is positioned versus the competition using the 4 P’s of price, promotion, place, and product.