Customer relationship management, business and finance homework help

In a well written paper, address the following:

Explain the importance of social media for small businesses.
Provide at least two examples of how small businesses can use social media to communicate with their customers.
Explain the difference (if any) between communicating with and promoting to customers.

Your paper must meet the following requirements:

Be 3 pages in length, in addition to the cover and reference pages.
Support your answers from at least three scholarly journal articles (at least one of which is peer-reviewed).
Format your entire paper according to the APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
Your paper must be well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.