This assignment is in regards to consumer behavior. You may wish to brush up on the concepts of: reference groups, opinion leaders, and adopter categories.
Interview ten consumers about if and when they purchased their first smartphone. Research when smartphones were first introduced, and based on each respondent’s answer, identify which adopter category best describes that consumer. Create a chart o present your results for all group members’ interviews. How far along are smartphones in their adoption cycle?
Note: Try to find consumers from as many different age ranges as you can. Don’t rely on just fellow students.
Every culture has rituals for mourning the dead, but technology is now changing many of our long-held cultural norms. The conservative funeral industry is slowly embracing new digital and social media technologies, resulting in new mourning behaviors . High-definition video screens play video homage to the deceased, live-streamed funerals reach all corners of the globe, digital guest books remain permanently active, e-mails remind the bereaved of the anniversary of a loved-one’s death, and digital candles remain perpetually “lit” on memorial pages. The deceased can now live on in cyberspace and friends can visit them on Facebook long after they have passed on. Quick-response code chips (“QR codes”) affixed to tombstones can bring a person “back to life” virtually on a smartphone.
The time is now right for the funeral industry to capitalize on current digital trends. And with the still-sluggish economy and new competitors squeezing profit margins (for example, Walmart and Cosco now sell caskets online), the funeral industry is more open than ever to ways to satisfy consumers’ mourning needs digitally.
Describe the characteristics of a new product that affect its rate of adoption. Which characteristics will impact how quickly the new digital services described above will be accepted by mourners in the United States?
Question 1: Create a chart categorizing your respondents into their adopter categories.
Question 2: How far along are smartphones in their adoption cycle?
Question 3: After reading about the funeral home phone app, describe the characteristics of a new product that affect its rate of adoption. Which characteristics will impact how quickly the new digital services described above will be accepted by mourners in the United States?
Do not restate the questions in your document.