Coca Cola Ethical Crisis, Ethics & International Business Homework Help

Ethics & International Business

Coca Cola Case #2: page 18

Case Summary

1. In a narrative format, discuss the key facts and critical issues presented in the case.

Case Analysis

2. In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?

Case Analysis

3. As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?

Case Application

4. As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.

*NOTE: Please answer each question with the minimum word count of 200-250 words. Review attachment for Case 2, Coca Cola starting on page 18, and answer each question thoroughly.  Place answers underneath each question so I know how to break it down, total of 4 questions. Use APA format to include in-text citations and a reference page. Use the attachment as a reference as well. Let me know if you have any questions or comments.