Coach Inc. case
PLEASE NOTE THE CASE IS IN THETEXT Pg287
Coach Inc. in 2012
(15 Points) Up to 3 pages 12 Point Single Space please! PLEASE COPY PASTE THE QUESTIONS IN YOUR WRITE-UP SO THAT I CAN KNOW WHICH QUESTIONS YOU ARE ANSWERING!
Case Questions
1. List and elaborate some strategic issues facing Coach Inc.? (One small paragraph listing top 5 strategic issues for Coach).
2. What are the key elements of Coach’s strategy?
3. Please apply Porter’s Five Forces model to the luxury goods industry. While doing so, clearly identify who is behind each force – for instance Suppliers, Buyers, Substitutes, Competitors, etc. And what is the impact of each force on the profitability of the industry – in terms of the following levels – High/Medium/Low. At the end, also provide a summary of all the five forces and propose whether you think the luxury goods industry is attractive industry or not an attractive industry.
4. Evaluate the sources of Coach’s competitive advantage and determine whether or not the company can sustain its advantage.
5. Elaborate some of the key lessons you have learnt from the case analysis?
