Week 1 Ethics

 

Do not write about yourself, your relatives, or your friends. Write about the facts, and how are
those facts related to the course materials and outside references? It should have a citation in every paragraph that goes along with your reference. I am looking for quality work. I am expecting a well written paper up to APA standard with citations and references. Which include facts from a book or
article not just the internet? Newspapers, broadcast media, and popular websites are not appropriate references. Always select and use scholarly references such as peer-reviewed studies, articles from professional journals,or documents from industry or government web sites. Turnit-in will be used to check for originality and proper use of citations.

Must have book to reference.

All assignments and discussions must have citations and references.

 

Assignment – citations

and three to five full-text scholarly references

Week 1 Ethics

Business and finance help needed to summarize a case, covering the most pertinent information

Petrobras in Ecuador A, B & C.pdf

First summarize the case, covering the most pertinent information. 

Then answer these questions. 

1. When, if any, is running roughshod over contracts justified? 

2. How should Petrobras respond to Ecuador’s unilateral revision of its contracts? Which decision parameters and stakeholders should it consider?

3. Are foreign investors in partially privatized companeis, and in general, ever safe? 

Customer Motivation

Part1

Customer Motivation

Most large companies spend a substantial amount of money on creating advertising campaigns that influence customer behavior. Select the following link to review some memorable advertising campaigns: Top Company Ads.

Write 375–450 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Complete the following for this assignment:

Search online for ads or commercials from your selected company. Provide a link of the ad in your discussion post.

Then, complete the following:

Give a brief sketch of the ad or commercial. Add the link or reference.

Describe 1 feature of the ad that makes it different from its competition.

What makes the ad persuasive and memorable?

Do you think this is an effective ad for your customer group? Why or why not?

Part 2

PowerPoint presentation of 6–8 content slides, with 150–200 words per slide

As a consultant for your product’s marketing team, you have been asked to discuss the purchasing decision process and customer motivations to buy. Click here http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63294449&site=eds-live&scope=site   to study the article, an examination of the effects of virtual experiential marketing on online customer intentions and loyalty. One model that advertisers often use to design targeted campaigns to specific customer groups is from Abraham Maslow’s hierarchy of needs theory.  http://www.abraham-maslow.com/m_motivation/Hierarchy_of_Needs.asp  Click here to learn more about his theory.

Create a PowerPoint presentation of 6–8 content slides that does the following:

  • Slides 1–2: Describe the purchasing buying process.
  • Slides 2–3: Explain Maslow’s hierarchy of needs theory.
  • Slides 3–4: Apply Maslow’s hierarchy of needs theory to your suggested target market for your selected product.
  • Slides 4–5: Use your 2 suggested advertising appeals from this week’s discussion to tie the product’s features back to your ad suggestions.
  • Slides 5–6: Turn the product’s features into benefits for your customer.
  • Slides 6–7: Draft 1 persuasion message of at least 50–100 words that can be used later in your advertising ideas for your Key Assignment. Remember to include a motivational appeal from Maslow. You can also use your BAV work to create the message.
  • Slides 7–8: Write a conclusion explaining why the message matches your target market. Explain the message appeal using one need based on Maslow’s hierarchy of needs theory.

Possible reference and information that might help

http://www.consumersinternational.org/

http://www.acrwebsite.org/

The Consumer Purchase Process – What Motivates Us to Buy

Motivation is the force that prompts consumers to do something. Thirst usually

motivates a person to grab a soda from the refrigerator. Thirst, however, is a basic

motivating factor, while marketers try to uncover other forces that cause consumers to

act the way they do. Marketers also try to motivate him or her to purchase a particular

product.

A consumer may feel thirsty and buy a soda, or because he or she just saw a soda

commercial. How did the beverage get in the refrigerator in the first place? What

caused the shopper to buy it? Was it simply thirst, or was it to fulfill a higher need? For

example, was it because the consumer views the brand as a “cool” product his or her

friends drink while participating in activities the consumer enjoys? If thirst was the

only motivation, then why did the consumer choose this instead of water? Most likely,

the answer is because the company did an excellent job of marketing to the consumer

to motivate him or her to buy the product!

Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs is probably the best-known and most accepted

motivation theory. You can visualize the hierarchy as a pyramid, with the most basic

needs as the foundation and all other needs built upon these basic needs. First, it is

necessary to meet the basic needs, such as food, water, and shelter, and then an

individual seeks to fulfill other needs once these are satisfied.

Marketers are most interested in fulfilling the upper levels of the “pyramid”; the need

for belonging, status, and self-actualization. These needs are not as basic and are easier

to influence. If a person is very thirsty and just needs to quench his or her thirst, then

Anything wet will do. In most modern societies, however, it is easy to meet basic needs,

And people are seeking more. Marketers want to influence your choice of beverage,

Therefore, by having it meet another higher-level need, such as prestige.

How Consumers Learn

Consumers need to learn about products and services for them to be motivated to

purchase them. According to consumer behavior experts, there are two basic theories

on the ways consumers learn: the behavioral theory, which stipulates that consumers

learn by observation and by responding to stimuli in the environment; and the

cognitive theory, which states that consumers learn through a series of mental

processes.

Consumer Attitudes Help Drive Motivation

People learn and form attitudes through many complex factors. Family, friends,

culture, religion, and other important components of a person’s life help shape his or

her attitudes. Personality plays a major role in forming attitudes. For example, a more

https://campus.ctuonline.edu/courses/MKT325/p3/hub1/3299.pdf

Question 1: What is the consumer decision-making model?

Answer 1: There are three stages to the consumer decision-making model:

input, process, and output. The input stage involves external influences, such

as the company’s product, advertising, campaign venues, and price, as well

as the consumer being influenced by family, social class, culture, and

subculture. The process stage revolves around the consumer decision

making, in which the consumer considers needs, experience, and evaluation

of alternative products. The output stage involves postdecision issues, such

as the question of a repeat purchase. It is an interesting stage because the

results of this stage are used as experience for the process stage when

subsequent purchases are considered (Schiffman & Kanuk, 2004).

Question 2: What are some key differences between selling to consumers

and selling to businesses?

Answer 2: Consumers are the end users of a good or service. They are

evaluated by their demographics and market. Businesses, on the other hand,

may be of any of the following four types: producers, resellers, government,

and institutions. Producers purchase goods and services to enable them to

manufacture other goods or provide other services. Resellers are businesses

that purchase to resell either at a retail or wholesale level. Government

customers can be at a local, state, federal, or international level or a

combination thereof. Institutions are classified, for example, as schools,

hospitals, or churches. Selling to businesses requires the salesperson not only

to be aware of his or her customers but also of those customers’ customers.

There is an added dimension to the sale that requires a more in-depth look at

these customers to include not only their market and competition but also the

market and competition of the customers’ customers.

Question 3: What is Maslow’s hierarchy of needs?

Answer 3: Maslow’s hierarchy of needs ascends from the most basic needs

to a higher level of needs, as follows:

• Self-actualization (self-fulfillment)

• Ego needs (prestige, self-esteem)

• Social needs (affection, friendship)

• Safety and security needs (protection, order)

• Physiological needs (food, water, shelter)

Reference

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior. Upper Saddle

River, NJ: Prentice Hall. 

What Makes ______ the Best Place to Work and Why?

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. 
Instructors, training on how to grade is within the Instructor Center. 

Assignment 1: “What Makes ______ the Best Place to Work and Why?”Due Week 3 and worth 100 points

Choose one (1) company that you believe would be an ideal company to work for based on working conditions, salary, opportunity for advancement and work involved. Use the Internet to research. 

Write a four to six (4-6) page paper in which you:

  1. Evaluate the fundamental driving forces that shape the organizational environment of the selected company. Be sure to address the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.
  2. Examine the selected company’s specific practices or policies. Speculate on the major influences that these practices or policies have on individual and organizational outcomes.
  3. Determine which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and suggest a strategy to address the effects.
  4. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate human behavior in organizations and the forces shaping the behavior.
  • Analyze individual differences within organizations and their impact on organizational behavior.
  • Use technology to research issues affecting organizational behavior in order to deliver assignments which are clear, concise and have proper writing mechanics.
  • Write clearly and concisely about operations management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 100

Assignment 1: What Makes  the Best Place to Work and Why?

Criteria

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Evaluate the fundamental driving forces that shape the organizational environment of the selected company. Be sure to address the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

Weight: 30%

Did not submit or incompletely evaluated the fundamental driving forces that shape the organizational environment of the selected company.  Did not submit or incompletely addressed the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

Insufficiently evaluated the fundamental driving forces that shape the organizational environment of the selected company.  Insufficiently addressed the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

Partially evaluated the fundamental driving forces that shape the organizational environment of the selected company.  Partially addressed the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

Satisfactorily evaluated the fundamental driving forces that shape the organizational environment of the selected company.  Satisfactorily addressed the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

Thoroughly evaluated the fundamental driving forces that shape the organizational environment of the selected company.  Thoroughly addressed the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

2. Examine the organization’s specific practices or policies and the influence of these practices on individual and organizational outcomes. 

Weight: 30%

Did not submit or incompletely examined the organization’s specific practices or policies and the influence of these practices on individual and organizational outcomes. 

Insufficiently or examined the organization’s specific practices or policies and the influence of these practices on individual and organizational outcomes. 

Partially examined the organization’s specific practices or policies and the influence of these practices on individual and organizational outcomes. 

Satisfactorily examined the organization’s specific practices or policies and the influence of these practices on individual and organizational outcomes. 

Thoroughly examined the organization’s specific practices or policies and the influence of these practices on individual and organizational outcomes. 

3. Determine which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and how those effects could be addressed.

Weight: 20%

Did not submit or incompletely determined which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and how those effects could be addressed.

Insufficiently determined which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and how those effects could be addressed.

Partially determined which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and how those effects could be addressed.

Satisfactorily determined which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and how those effects could be addressed.

Thoroughly determined which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and how those effects could be addressed.

4. 3 references

Weight: 10%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

5. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

Learning Question Week 4

Theme 1

The manager creates a detailed action plan formulated from the long term goals, vision and mission, set by the leader. This plan is created through planning and strategizing. To understand the concept of vision and mission and its role in the process, you will get to do the leader’s job and formulate the vision and mission of an organization. By creating the vision and mission you should take away the idea of their import in crating your short term plans and goals.

LA1

Create a vision and mission statement to fit this company. Annie Oakley owns a specialty rifle manufacturing company, ANNIE”S BABIES. She designs rifles to fit the specific requirements of the individual. Her rifles range in price from $2500 to her most expensive one to date at $25,000. She wishes to become the Lamborghini of the rifle world. Currently she has a small but growing clientele and receives her orders by word of mouth. Anxious to get her plant more active Annie seeks to gain customers by being known for her attention to detail, personal designs, and quick turnaround. Her employees are expected to produce the rifles with these ideas in mind and never to give in to the temptation to lower the quality of the rifle.

THEME 2

In the planning phase, managers create a detailed action plan aimed at the organizational goals.  Strategic management, or what you will learn as strategizing, is what an organization will do or not do to achieve the goals and objectives that lead to meeting the stated mission and vision.

LA2

Annie wishes to develop the business to incorporate a new style of rifle which is computer generated, plastic, and collapsible. It also takes plastic bullets. This process must cost less than 1 million dollars and take less than 2 months to produce. She has one large client who will pay 3 times her investment and is anxious to accept the project. However, it will be a one of a kind project and Annie is not sure others will have a use for the gun in the future. It will make a reputation for her in the gun community. Identify the principles of strategizing and then apply the principles to develop a project action plan for the company. Be sure to include the facts from the first LA to help. Use your vision and mission statement as well.  If you think you need to make up facts to complete the assignment feel free. 

Discussion on what is human capital

For this discussion, explain what is meant by human capital.  How is human capital different from social capital? Discuss the importance of human capital for employers. How can employers develop their organization’s human capital? What do the authors mean by the organizational and external context?  

Juvenile Justice

The same crime can be committed by a career criminal as well as a first time adolescent offender. The difference in how we look at and deal with each of these situations is critical for both justice and fairness.

    • Discuss the differences and similarities between the adult criminal court system and the juvenile justice system.

Healthcare Administration, business and finance homework

Please look at the attachmentHA599_Unit 2 Assignment Criteria.docx In this assignment, you have to elaborate on the prior assignment that you completed for me. 

latanyajones14ha599_unit1assignment.docx

Integrated Marketing Communication plan (IMC), marketing homework help

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 

  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

Motivation and Performance Management, homework help

Assignment 2: Motivation and Performance ManagementDue Week 3 and worth 100 points

For this assignment, use the same company you researched in Assignment 1.

Write a two to three (2-3) page paper in which you:

  1. Compare the difference between job satisfaction and organizational commitment. Determine which is more strongly related to performance for your selected company.
  2. Apply motivational theory and performance management principles to evaluate the company as a potential employer.
  3. Use at least three (1) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze motivational theories and their impact on work behavior and performance.
  • Use technology to research issues affecting organizational behavior in order to deliver assignments which are clear, concise and have proper writing mechanics.
  • Write clearly and concisely about operations management using proper writing mechanics.

Agenta, this paper needs to be done off of the one you did for me last week titled,

What Makes Google the Best Place to Work and Why?.

Thanks.