For this assignment, read Case 5.2, “Global Container Corporation: Creative Sales Forecasting,” on pages 146-147 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.
1. How would you estimate the total market potential for Snork-All? What kind of historical data might help with this project?
2. How would you estimate GC’s sales potential for Snork-All? Who from GC should be involved in developing the sales estimate?
3. What type of forecasting methods might work best in developing a sales forecast for Snork-All?
4. What would you recommend that Maiko do now? What other information could be used to help develop a better sales forecast for Snork All?
Your response must be a minimum of one page in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.
Hair, J. F., Anderson, R. E, Mehta, R., & Babin, B. J. (2009). Sales management: Building customer relationships and partnerships. Boston, MA: Houghton Mifflin.