Bus 322 Manager challenges

Bus 322 Manager challenges

Concept Outline Example

Title of Paper: Your research title should have no more than 12 words. (This is to teach you to be concise). For example, Internal Strategies for Asessing Organizational Communication Channel Effectiveness.

Foundation of the Study

There is a general lack of published studies on the effectiveness of organizational communication channels and their impact on organizational effectiveness. This study explores employees’ perceptions of the effectiveness of six internal organizational communication channels with respect to the distribution of internal organizational communications.

Background of the Problem

Organizational communications generally encompass both internal and external communications (i.e., sending and receiving messages both within an organization and with parties outside an organization) and include (a) strategic communications, (b) internal communications, (c) corporate communications, (d) internal marketing, and (e) marketing communications (Christensen, 2014).

Problem Statement

Ineffective communication channels negatively influence the flow of information within an organization and can negatively affect both employee performance and organizational effectiveness (Berger & Iyengar, 2013). Meng and Berger (2012) found 73% of small- and medium-sized organizations have no formal initiatives for assessing the effectiveness of their communication channels. The general business problem is that some managers of law firms do not assess the effectiveness of their organizations’ internal communication channels, which may result in costly inefficiencies and lost business opportunities.

Research Question

The central research question explored in this study is the following: What internal strategies do medium-sized law firms use, if any, to assess the effectiveness of their internal communication channels?

References

Berger, J., & Iyengar, R. (2013). Communication channels and word of mouth: How the medium shapes the message. Journal of Consumer Research, 40, 567-579. doi:10.1086/671345

Christensen, M. (2014). Communication as a strategic tool in change processes. International Journal of Business Communication, 51, 359-385. doi:10.1177/2329488414525442

Your final paper must include:

Title cover page (APA requirements)

Abstract

Table of Contents

Foundation of the Study

Background of the Problem

Problem Statement

Research Question

Research Themes (minimum of five themes)

Presentation of Findings (Addresses all five themes)

Writer’s Reflections

Conclusion

References