Building your marketing plan
1. List two pricing objectives and three pricing constraints.
2. Think about your customers and competitors and set three possible prices
3. Assume a fixed cost and unit variable cost and (a) calculate the break-even points.
Summary of what the marketing plan consist of- Its a employment agency for Medical field. The Customer/clients would be hospitals, assistant living care facilities, specialty clinics and Family care clinics. The employment agency company will meet the client staffing needs as needed. Competitors-other medical facilities. For example what happens is the employment agency would charge the client a monthly fee of what ever the cost would be to pay their employee but would need to be enough to pay the hourly wage and leave a percentage for the company.Example- A hospital calls staffing agency, states they have an employee on fml, they need a CNA to cover for a month. The agency would then send over a CNA but the expenses would be paying the CNA a wage of 12hr for 8hr, but the agency asking 17hr so they can pay CNA and they get their percentage.