BLSC(C) case

BLSC(C) case

Introduction

Based on the BLSC (C) case, complete this assignment according to the instructions below.

Instructions

After you read the case, do the following:

1. Consider Safe Appliance under Boulay before the acquisition
   – Conduct a SWOT analysis for Safe Appliance
   – Develop and discuss 4Ps for Safe Appliance
   – Discuss positioning strategy for Safe Appliance.
2. Consider Safe Appliance based on Smith’s plan for the acquired company
   – Develop positioning map for Safe Appliance based on Smith’s plan for the acquired company.
   – For example, you could take “Level of Service” and “Price” as your two attributes.
   – On one end of the x-axis would be “Lean Service” and on the other end would be “Full Service.”
   – For the y-axis you would have “Low Price” on one end and “High Price” on the other end.
   – Then answer the following questions:
   – What are the strengths and weaknesses of this positioning?
3. – Should SafeAppliance target multiple segments?