Based on the BLSC (C) case, complete this assignment according to the instructions below.
After you read the case, do the following:
- Consider Safe Appliance under Boulay before the acquisition
– Conduct a SWOT analysis for Safe Appliance
– Develop and discuss 4Ps for Safe Appliance
– Discuss positioning strategy for Safe Appliance.
- Consider Safe Appliance based on Smith’s plan for the acquired company
– Develop positioning map for Safe Appliance based on Smith’s plan for the acquired company.
– For example, you could take “Level of Service” and “Price” as your two attributes.
– On one end of the x-axis would be “Lean Service” and on the other end would be “Full Service.”
– For the y-axis you would have “Low Price” on one end and “High Price” on the other end.
– Then answer the following questions:
– What are the strengths and weaknesses of this positioning?
- – Should SafeAppliance target multiple segments?