For the Danone case (attached) complete the following.
1. Communities of practice are deliberately designed to bring together ‘birds of a feather,’ i.e, encourage homophily. Using the ‘What would Ashton do – and does it matter?’ article (attached), describe how could Danone distinguish real influence and influencers in their communities from the confounding factors of homophily?
2. How could Twitter be used by Danone to complement the current knowledge management practices identified in the case?
3 pages maximum with precise answer to the questions