Use the attached course material to support your ideas.
Please cite web links to sources.
- Barilla Spa (A) (HBSP #9-694-046, 21 pgs)
Complete the reading
Barilla Spa (A) (HBSP #9-694-046, 21 pgs) and submit a write-up on the following:
The Barilla case illustrates the strong resistance to the JITD proposal from its distributors as well as its own sales force. Please provide a two page action plan that will move Barilla forward. In particular, how should the company deal with its own sales force? How should they deal with the distributors and at what level? What other actions does Barilla need to take to make this a successful program?