What is purpose -driven marketing from a product and brand management perspective at Proctor & Gamble, business and finance homework help
P & G’s Secret Deodorant:
1. What is purpose -driven marketing from a product and brand management perspective at Proctor & Gamble?
2. How does purpose driven marketing for secret deodorant relate to the hierarchy of needs concept?
3. What dimensions of the consumer-based brand equity pyramid have the Secret brand team focused on with its Let Her Jump and Mean Stinks ignitions?
