Strategic Marketing Mgt in Aviation Jamming Pods/Flares and Chaff

Strategic Marketing Mgt in Aviation Jamming Pods/Flares and Chaff

In this activity, you will submit your original Marketing Plan for a new or existing aviation/aerospace organization:

•Carefully review the Marketing Plan Rubric to ensure that all of the sections and requirements are complete, including the executive summary.

•Remember, this is NOT a report on existing strategy of the company, but instead requires the creation of an original marketing plan.

•The 10-page plan must be relevant to real-world aviation carriers/industries and must meet format guidelines contained in the Publication Manual of the American Psychological Association (APA), 6th edition.

When you are confident that your paper meets all the requirements, submit your Marketing Plan.

Content

Writing addresses, the aspects of the assignment. Relevant information is provided, discussion and outcomes of the marketing plan are based on sound analysis and application of marketing concepts.

Logic and Organization

Develops ideas cogently, organizes them logically with paragraphs and connects them with effective transitions. Clear and specific introduction and conclusion.

Readability

Writing is clear, concise, and uses appropriate vocabulary. Sentence structure is appropriate and improves the readability. Proper punctuation and grammar are used.

Format

Format requirements are met, APA applied correctly.

Marketing Plan for Aerospace

Jamming Pods/Flares and Chaff

by

Ronald L. Thomas

My company will present products for an aerospace company whose primary purpose is manufacturing electronic countermeasures for the aerospace industry with the primary products consisting of electrical components for military aircraft.  In addition to manufacturing component parts for the DOD, the company also manufactures for the domestic aircraft industry, and sells these directly to the aircraft manufacturers.  The product will be promoted through the company’s own sales force, who will be trained properly, with advertisements in industry journals and magazines, and participation in various conferences and trade shows.