Read the paper, answer three questions

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Read the paper, answer three questions

http://www.bloomberg.com/bw/stories/2007-10-28/when-why-and-how-to-fire-that-customer

This is the paper:  When, Why, and How to Fire That Customer. After you read, answer three questions.

1: Summary

2: If you are customer, please write your opinion

3:Which part is make your impressive.