E-Commerce Case Study
Case Study
Read the Case Study at the end of Chapter 2: Pandora and the Freemium Business Model, and answer the following in a detailed manner (the paper should be no less than one page).
Case Study Questions
- Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?
- What is the customer value proposition that Pandora offers?
- Why did MailChimp ultimately succeed with a freemium model, but Ning did not?
- What’s the most important consideration when contemplating a freemium revenue model?
(Please give good quality and original response. Thank you!)
