Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, Marketing Reading Notes help
Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, Marketing Reading Notes help
Reading the book of Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, 2013
Wrtie a reading notes with Format:
–Three-page maximum , single space, business block, justified margins, 10-point font
-APA bibliographic citation of the work as your ‘title’
– Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
-Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject –
Main takeaways – so what and now what? How do we best apply the knowledge from this book?
