Blue Ocean Strategy Paper

Blue Ocean Strategy Paper

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Avoid using the companies discussed in our week 3 or week 4 reading assignments (Cirque du Soleil, Home Depot, Federal Express, Southwest Airlines, and CNN).

Include the following:

  • Minimum of two periodical or journal references
  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.